Tag: marketing

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More Thoughts on Covid-19 Videos

This week marks one month of the California Shelter in Place order. During that week, I wrote this article detailing a couple of ways that companies could make videos while keeping each other safe from Coronavirus. A lot can happen in a month, and it seems I wasn’t the only […]

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Should I look at the camera?

It’s a question I get every interview, and it’s a good one. Here are some of the things I think about before answering. When the person talking in the video looks into the camera, it actually translates into them looking directly into the eyes of the audience. This can have […]

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Why 3 little videos are better than 1 big one

Probably one of the most common mistakes we see clients make is when they get attached to that one big video idea. Sometimes it’s that they want to document a big event. Other times it’s because they think that it’s better to pool all their money into one special video […]