The City of Palo Alto wanted to prepare residents for new, stricter, recycling standards. The challenge: how do you tell customers to wash their garbage? Gigantic Idea Studios came up with a clever Recycle Ready campaign and hired us to execute this series of videos and some still photographs for the campaign.

The videos were promoted on YouTube, Facebook & Instagram, garnering 670,000 impressions, and over 75,000 views. Social media users asked clarifying questions and voiced concerns, which Zero Waste Palo Alto had the opportunity to address in real time.